Product Discovery

D-School, Professional Track

Copyright: Courtesy of HPI, Photographer: Kai Herschelmann

Product Discovery is a fast learning cycle to co-produce products with the end user.

Product Discovery is also fast to learn and produces immediate results when learned with the right approach.

Chaehan So follows an easy-to-use approach to Product Discovery. He collaborates with the best available coaches to improve the complex intersection between product discovery, design thinking and agile methodology.

 

Reference:

Lars Janzik, Head of Product Management, WeltN24 GmbH

Feedback on a full-day Design Thinking Workshop with Top Management:

“An exciting workshop that triggers broad creativity and then reduces down to the essentials – lateral thinking and and to get direct feedback from the users. A brilliant method to extract a user-centered prototype from an idea, moderated by an efficient, competent and very motivating coach – Chaehan So.”

“Ein spannender Workshop, der breite Kreativität freisetzt und dann wieder auf das Wesentliche reduziert – Querdenken und direktes Feedback von den Nutzern bekommen. Eine geniale Methode um aus einer Idee schnell einen nutzerzentrierten Prototypen zu gewinnen, moderiert von einem effizienten, kompetenten und sehr motivierenden Coach – Chaehan So.”

Chaehan’s Cube of Product Discovery, Design Thinking and Agile Methodology:

chaehans-cubeThe main idea behind this Cube is that both Product Discovery and Agile Methodology are based on the same simple principle: Do work in short feedback cycles. Agile uses Scrum as implementation method, and Product Discovery uses Design Thinking as implementation method for these feedback cycles.