What is Design Thinking?
Design Thinking can be a product innovation method BUT it has a much broader focus>
Design Thinking is a collaborative problem solving method
Why bring Psychology into Design Thinking?
Do we know when the end user happy?
–> Can we differentiate positive emotions?
…and does it matter?
–> Do we understand emotions just by modeling personas & emotional journeys in a workshop?
The fundamental terminology of design thinking is rooted in Psychology: Empathy Needs Emotions
Yet most practitioners lack the background knowledge of this psychological terminology – this results in restricted success of design thinking efforts!
We need to capture emotional response and underlying psychological needs with psychological methods instead of workshop exercises (like emotional journeys) to really understand the end user!